Toothfairy and Unum launch an innovative partnership to help customers access a dentist from anywhere

Toothfairy - Toothfairy and Unum launch an innovative partnership to help customers access a dentist from anywhere

Unum is the first dental insurer to offer Toothfairy as part of a pioneering partnership.

With millions unable to access a dentist, the app empowers unum customers to connect to a dentist for advice, prescriptions, in-app assessments, emergencies and clinical referrals.

Award-winning digital dentist Toothfairy has partnered with leading employee benefits provider Unum UK as part of a boosted dental offering.

To better support its customers’ oral health during the current dental care crisis, from 1st May Unum is introducing Toothfairy to all new and renewing Unum Dental clients.

The easy-to-use bespoke Toothfairy app provides insured employees with a single entry point to high-quality dentistry services, support and guidance for everyday preventative dental care and routine treatment, plus Unum’s wider services. The integration of the Toothfairy app into the Unum Dental offering is an exclusive arrangement within the dental insurance market.

Dentist, digital health leader and Toothfairy CEO Dr Deepak Aulak comments:

“During a national dental crisis, we see our digital dental solution as complementing Unum’s Dental product, helping its customers get better access to a dentist and improving their oral and overall health. We are excited to offer our evidence-based solution to make a real impact, especially as many dental diseases are preventable and early intervention is key. This is an industry first in the dental insurance sector, and we feel our mission aligns closely with Unum’s own in improving its customers’ health.

“In a first-of-its-kind partnership, Unum Dental policyholders will now benefit from an on-demand digital dentist, in-app assessments, e-prescriptions, clinic referrals and discounted cosmetic treatments — all through the award-winning Toothfairy app.”

Glenn Thompson, Chief Distribution Officer at Unum UK, comments:

“Shockingly, our research revealed that 21% of employees avoided dental appointments in 2023 due to the cost-of-living crisis — we want to address that head-on with our innovative new products, quality services and everyday dental care and support.

“Our flexible Dental offering now follows our digitally-enabled, consumer-centric approach, built around modern-day employee needs. It’s designed to make dental insurance — and treatment — quicker, more affordable and stress-free for 21st century living.

“And with preventative services being key to reducing the need for more intensive and costly treatments, we’re delighted to offer a new holistic and progressive approach to dental care to help create and maintain happy, healthy and productive workforces.”



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About Toothfairy

Toothfairy is Europe’s leading dental app, covering over 3 million members and their dental needs. Founded by dentists, it merges clinical dentistry with smart AI technology to offer a range of services, from emergencies, prescriptions, and general advice to clinic referrals. Having been awarded numerous awards, including App of the Year and Best Healthcare Technology Solution of the Year, the Toothfairy app has been tested in the NHS and is fully health-regulated.

About Unum UK

Unum is a leading employee benefits provider offering financial protection through the workplace including Group Income Protection; Life Insurance; Critical Illness; and Corporate Dental cover.

We are committed to workplace wellbeing for both employees and employers. We have a wide range of tools designed to help businesses of all sizes create or enhance their employee wellbeing strategies, including our award-winning Help@hand app powered by Square Health, which offers employees fast, direct access to quality health and wellbeing support services, including remote GPs, mental health support and physiotherapy.

Our Income Protection customers also have access to medical and vocational rehabilitation expertise designed to help people stay in work and return to work following illness and injury.

Our Critical Illness customers can access our Cancer Support Service, provided by Reframe, offering personalised support for employees with a cancer diagnosis.

Unum is a values-driven, purpose-led organisation, with an operating model centred on doing good for society and being there for people when they need us most.

Being a socially responsible business is at the heart of our ‘We are Unum’ values and where we aim to excel. We’re focussed on providing positive and effective contributions to the communities in which we live and work and see helping our communities as a natural extension of the commitment we make to our customers every day.

Our mission is to be the most inclusive, diverse and welcoming company in our market – creating a place where people aspire to work, and where everyone is able to contribute their best and succeed, whatever their identity or background.

We are signatories of the HM Treasury Women in Finance Charter, Business in the Community Race at Work Charter and the Armed Forces Covenant, where we hold the Silver Employer Recognition Scheme Award. We are also a Disability Confident Leader, Stonewall Diversity Champion, and have been awarded the Gold Payroll Giving Quality Mark for our charitable initiatives.

Our parent company, Unum Group, provides a broad portfolio of financial protection benefits and services in the workplace through its Unum US, Unum UK, Unum Poland, and Colonial Life businesses. In 2021, Unum Group reported revenues of US$12 billion and paid US$8.2 billion in benefits.

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Unum Dental is a trading name of Unum Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Unum Limited is on the Financial Conduct Authority Financial Services Register, Firm Reference Number: 110408. Registered Office: Milton Court, Dorking, Surrey, RH4 3LZ. Registered in England 983768. We monitor telephone conversations and email communications from time-to-time for training purposes and in the interests of continually improving the quality of the service we provide.

Unum Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered Office: Milton Court, Dorking, Surrey RH4 3LZ. Registered in England 983768. Unum Dental is a trading name of Unum Limited.