Frequently asked questions

A unique partnership exists between Toothfary and your insurance provider. You can learn more by discussing this with your provider, typically your employer or your broker who has supplied your insurance product.

The service is completely confidential. No information will be shared with partners, or an employer aside from anonymous usage information.

Yes, all Toothfairy dentists hold UK General Dental Council (GDC) licenses and are fully indemnified. To maintain the highest standards of care, Toothfairy dentists undergo regular audits and reviews.

Eligible members will be invited to register with and start using Toothfairy after their employer purchases an eligible policy with Toothfairy or a partner Insurer.

Dentist Chat Helpline:

Assistance is available in the app seven days a week, with the core operating from 9 am to 8 pm.


Dentist Video Consult:

Assistance is available Monday – Friday, 9 am to 6 pm. Response to request for an appointment to be addressed within 24-48 hours.

Please note it is a requirement in the Toothfairy app to complete the following items before being able to use the app:

  1. Name
  2. Date of birth
  3. Address
  4. Medical History
  5. Email Confirmation

This is to allow our dentists to assist you effectively with all the relevant information.

As Toothfairy is a health-regulated service, our dentists require you to complete a medical history, as you would in a physical dental clinic. Your medical history is never shared with an employer, Insurer or any third party other than the team looking after your care.

You can add the code an insurer or employer supplied to your “Profile” under “Codes”.

Please check your spam or junk folder, as sometimes the verification email can be filtered into the junk folder by your email provider.

Please check your relevant policy to ensure your Provider will cover the fees for our service. Our services are conducted by GDC-registered UK dentists and typically can be claimed back if your insurer permits. Please get in touch with them directly to check if your coverage includes this.

Teeth whitening is the process of using peroxide to whiten your teeth with a gel substance, to make your smile brighter. You simply wear fitted teeth trays that contain this gel to remove surface-level stains. Your dentist will instruct you the time to wear this gel, but it can range from 1 hour to overnight, for approximately two weeks.

To unlock features to assist you as part of your treatment, speak to your dentist for a unique code.

This will then unlock specific features to permit you to use features for patients undertaking teeth straightening.

You can also ask for further information in the chat feature within the app.

Unless you have a code, supplied by your insurer or employer, you may be required to purchase specific treatments which are not included.

Each service, if purchased directly in the app, has a specific price.

For example, a video consult is charged at £29.00, whereas a prescription is charged at £19.99 for a script.


Toothfairy covers businesses and their employees for dental issues. Whether it is a prescription for a spreading swelling or dental pain at work, our dentists are on hand to assist. We run employee engagement and health programmes to prevent dental disease before it can occur through oral health workshops and personalised 1:1 guidance in the app.


Book a free consult from our website to explore how we can help your business.

 This can be found in your Welcome email from Unum Dental, following your policy start date. If you cannot find this, please contact Unum Dental directly –

In ‘My Profile’, select ‘Codes’ and enter your joining code under “Access Code” to gain access to the tailored version of the Toothfairy app in partnership with Unum.

As part of your Unum membership, you have access to a range of services to help support your oral health alongside access to additional Unum services. These can be viewed and accessed via the app homescreen.

Relapse (movement) of teeth after previous teeth straightening is one of the most common reasons many of our patients seek Toothfairy™️ aligners. This is because many patients were not given retainers to ensure their smile stayed straight after braces treatment, or their retainers were lost/broken over time.  Without adequate long-term retention, your teeth naturally want to return to their original position. This is why retainers are so helpful in maintaining a perfect smile.

We recommend that all our patients wear their retainers ideally every night to prevent the relapsing of their teeth. The more you wear your retainers, the less movement will occur and the straighter your teeth will stay. Wearing retainers every night makes it familiar for them to become worn or cracked in one year, so joining the Retainer Club is the perfect way to replace your old retainer with a clean new one, when needed.

Toothfairy™️ retainers are made from a transparent, virtually invisible thermoplastic material. All materials used are BPA free and produced in an award-winning UK dental laboratory. Toothfairy™️ retainers are some of the strongest on the market.

Toothfairy™️ Retainer Club means a new retainer annually, ensuring less bacterial build-up with old retainers, reduced odour and fewer breaks through nighttime grinding due to their nightly wear.

As part of the retainer club, you get 1 retainer per year.

You can read more about how we manage your data and what limitations are placed on who can access your information here:

Privacy Policy

Toothfairy offers a range of features to assist employees, which include:

  • Dentist chat – 1:1 personalised chat with a dentist, available out-of-hours
  • Video consult: 1:1 video consult with a dentist, available out-of-hours
  • Prescriptions for medicines
  • Virtual exams to assess teeth and identify high-risk sites
  • Discounted of cosmetics

Each business can create a personalised plan for their employees and cater to specific needs.

Toothfairy issues private prescriptions.

A script issued by a dentist is £19.99.

This does not include the cost of the medicine. The cost of the medicine is to be paid directly to the pharmacy and can vary between different pharmacies. Please ensure you are aware of the cost of the medicine, as this is not set by Toothfairy and is issued independently.

As this is a private prescription, Universal or NHS credit is not applicable.

To unlock features to assist you as part of your insurance package, speak to your employer/insurer for a unique code.

This will then unlock specific features to permit you to use features for patients who have an insurance / employer membership.

You can also ask for further information in the chat feature within the app.

To unlock features to assist you as part of your Employee package, speak to your employer/insurer for a unique code.

This will then unlock specific features to permit you to use features for patients who have an insurance/employer membership.

You can also ask for further information in the chat feature within the app.

You can find your policy number to unlock your services in your policy documents or via your employer/insurance rep. In most instances, the member number to unlock Toothfairy is the same as your policy number.

There is no way to permanently whiten your teeth, as drinking coffee and other activities will continue to stain them. High amounts of peroxide gels, which can only be prescribed by a dentist, can remove deeper stains that have longer lasting effects than simple, surface level teeth whitening products.

Teeth whitening products will not work on false teeth. Dentures, implants, and other types of false teeth are significantly different from natural teeth and thus do not react to the same treatments.

Whitening kits are not harmful, but more intense procedures done in a dentist office can have some risks of damaging the enamel. Temporary teeth sensitivity can result from teeth whitening, which can be uncomfortable.

Teeth whitening procedures can easily be as expensive as £1,000 when done at a dentist office, but when done at home with Tooth Fairy the price for teeth whitening can be as low as £249.

Toothfairy aligners are custom-made to precisely fit your teeth. As you wear the aligners, they gently shift your teeth into a straighter and healthier position. A dentist oversees every treatment plan to ensure the process is safe and effective. Most plans conclude in less than six months and necessitate wearing the aligners consistently.

Noticeable teeth straightening results can begin to be noticed within weeks of beginning the teeth straightening process. However, the entire teeth straightening process can take anywhere between one to two years.

You can absolutely straighten your teeth as an adult as long as your teeth and gums are healthy. Any age can benefit from the many aesthetic and health improvements of teeth straightening.

Indeed, since our treatments are designed by dentists registered with the General Dental Council (GDC) and our method has benefited thousands of patients, they are reliable. Teeth straightening necessitates strict adherence to daily wear and emphasizes the crucial role of retainers following the completion of treatment.

Every phase of the Toothfairy journey is customized for the individual. The dentist, the App, and you engage in clear and fluid communication, ensuring the process is transparent, efficient, and successful. Compared to traditional approaches, Toothfairy is typically less costly, involves shorter wait times, and offers greater clarity.

There can be a wide variety of dental emergencies when you need immediate dental attention and treatment. Dental emergencies will not heal on their own, and unless they are treated as soon as possible they will only continue to get worse.

Damage to teeth, severe pain, and bleeding are just some of the main types of dental emergencies that require immediate treatment. Painkillers are not a complete solution for dental emergencies, as infections and other types of serious problems will only get worse if left untreated.

A dentist can advise you on the best course of action and treatment for your dental emergency. The first step is to identify the problem, soothe any immediate pain or discomfort, and make a plan for what needs to be done next.

You can begin speaking with a dentist for an emergency consultation within minutes of downloading the Tooth Fairy app. You simply request an appointment, receive a time from our dental team, and then begin speaking with our dentists.

We have a simple fixed fee of £29 for an emergency dental appointment. When you are having a dental emergency, the best thing to do is to talk with a dentist immediately, and the Tooth Fairy App helps you to do that as quickly and as cheaply as possible.

Have any questions?

Get in touch and we will answer them for you