Toothfairy and Unum launch an innovative partnership to help customers access a dentist from anywhere

Toothfairy x Unum partnership announcement
Unum is the first dental insurer to offer Toothfairy as part of a pioneering partnership.
With millions unable to access a dentist, the app empowers unum customers to connect to a dentist for advice, prescriptions, in-app assessments, emergencies and clinical referrals.
Award-winning digital dentist Toothfairy has partnered with leading employee benefits provider Unum UK as part of a boosted dental offering.
To better support its customers’ oral health during the current dental care crisis, from 1st May Unum is introducing Toothfairy to all new and renewing Unum Dental clients.
The easy-to-use bespoke Toothfairy app provides insured employees with a single entry point to high-quality dentistry services, support and guidance for everyday preventative dental care and routine treatment, plus Unum’s wider services. The integration of the Toothfairy app into the Unum Dental offering is an exclusive arrangement within the dental insurance market.
Dentist, digital health leader and Toothfairy CEO Dr Deepak Aulak comments:
“During a national dental crisis, we see our digital dental solution as complementing Unum’s Dental product, helping its customers get better access to a dentist and improving their oral and overall health. We are excited to offer our evidence-based solution to make a real impact, especially as many dental diseases are preventable and early intervention is key. This is an industry first in the dental insurance sector, and we feel our mission aligns closely with Unum’s own in improving its customers’ health.
“In a first-of-its-kind partnership, Unum Dental policyholders will now benefit from an on-demand digital dentist, in-app assessments, e-prescriptions, clinic referrals and discounted cosmetic treatments — all through the award-winning Toothfairy app.”
Glenn Thompson, Chief Distribution Officer at Unum UK, comments:
“Shockingly, our research revealed that 21% of employees avoided dental appointments in 2023 due to the cost-of-living crisis — we want to address that head-on with our innovative new products, quality services and everyday dental care and support.
“Our flexible Dental offering now follows our digitally-enabled, consumer-centric approach, built around modern-day employee needs. It’s designed to make dental insurance — and treatment — quicker, more affordable and stress-free for 21st century living.
“And with preventative services being key to reducing the need for more intensive and costly treatments, we’re delighted to offer a new holistic and progressive approach to dental care to help create and maintain happy, healthy and productive workforces.”
Enquiries:
Press enquiries should be directed to:
Press Team at Toothfairy – office@toothfairyapp.co.uk
1. Source: https://www.bda.org/media-centre/nhs-dentistry-sees-biggest-fall-in-budget-in-decades/
For more information, visit: unum.co.uk/employer/dental
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