Teeth Straightening should be

With Tooth Fairy™, there is no need to risk D.I.Y. Dentistry

straighten your teeth safely and affordably using our award winning app
Teeth Straightening should be {safe, quick, affordable}

Smart Tech. Real Dentists. Great Teeth.

Getting straight healthy teeth often means choosing between long waits in a dental waiting room or going for risky DIY dentistry. We offer a better way for teeth straightening.

App of the Year Winners

App of the Year Winners

Winner of 'App of the Year' at the Dental Industry Awards

Tested in the NHS

Tested in the NHS

91% patient approval rating from NHS dental patients

Fully Health Regulated

Fully Health Regulated

The first dental app to achieve health regulation in the UK ensuring your safety

Tooth Fairy™ vs. Others

Tooth Fairy™

£1399/ mild case

Traditional Dentist


DIY / Online


Physical dental exam
Do it Yourself
Free Whitening
24/7 Dentist Supervision
Free lost / broken replacement
Free final retainer

You. But with terrific teeth.

Tooth Fairy® is different. It’s a service designed and run by dentists.

We partner real dentists with smart tech to give you all the convenience of an award winning app, without cutting any clinical corners.

This means you can get straight, healthy teeth to fall in love with, at a smarter price.

That’s a real reason to smile.

How it works

Where will your smile take you?

"App of the Year" winners, validated on NHS patients with a 91% approval rating and the UK's first dental app to gain health regulation. We are reinventing dentistry.

Our aligners are the same quality as our dentists have previously used in clinic. They are manufactured by a specialist orthodontic lab in the UK, offered to you at 60% less compared to traditional costs.

With plans starting from only £2.50 per day, our treatment is much cheaper than many other providers. Our costs are affordable due to efficient use of technology to streamline the process, whilst not cutting out the dentist or the quality of the treatment.

24/7 professional monitoring when at work, on the go or at home. Our unique video consulting app allows you to select your personal dentist and arrange a time slot that is most convenient for you. With regular video reviews, you spend less time and money visiting a dental practice, leaving more time to be treated by a dentist.

Tooth Fairy is the UK's first dental app to be fully health regulated. We have 24/7 professional monitoring and your own UK licensed dentist to personally monitor your treatment.


Your Personal Pocket Dentist

Your own dentist on demand, when you need it. Predictable straight teeth.

Yes, you will be allocated your own personal UK registered dentist, who tailors your treatment according to your unique needs.

No, we only have two fixed costs. Unlike other providers, we will never charge you extra for any lost or broken aligners.

Yes, we are the first health regulated dental app ensuring your safety at all times. By only using UK licensed dentists, your expectations are met realistically.

We have two simple plans with no hidden costs. Our most common is our Mild Case - only £116 per month over 12 months (£1399 total - a similar treatment in clinic will cost you £3500+).


Our Pricing Plans

Our most popular treatment plan is nearly 60% cheaper compared to traditional dental clinic costs.

12 months 0% credit

From £116 / month

  • Clear Aligners
  • UK based dentist supervision
  • Free Teeth Whitening* (RRP £395)
  • Retainers (RRP £300 )
  • No charge for lost aligners
  • No deposit required
Find out more

No Credit Check Plan

From £199 / month

  • Clear Aligners
  • UK based dentist supervision
  • Free Teeth Whitening* (RRP £395)
  • Retainers (RRP £300 )
  • No charge for lost aligners
  • £199 deposit
Find out more