The platform is owned and operated by Tooth Fairy Healthcare, a limited company registered in England under company number 11118805.
Registered address: Kemp House, City Road, London, EC1V 2NX
Data Protection Officer: Deepak Aulak.
Email address: email@example.com
Postal Address: Kemp House, City Road, London, EC1V 2NX.
Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
Under the GDPR, you have the following rights, which Tooth Fairy Healthcare LTD will always work to uphold:
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about Tooth Fairy Healthcare LTD’s use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.
Depending upon your use of our unique online platform, Tooth Fairy Healthcare LTD may collect some or all of the following personal and non-personal data:
Date of birth;
Dental / medical history
Information about your preferences and interests;
Web browser type and version;
A list of URLs starting with a referring Platform, your activity on Our Platform, and the Platform you exit to.
Under the GDPR, Tooth Fairy Healthcare LTD must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data will be used for [one of] the following purposes:
With your permission and/or where permitted by law, Tooth Fairy Healthcare LTD may also use your personal data for marketing purposes, which may include contacting you by email with information, news, and offers on products and services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected.
Your personal data is stored in line with CQC, Department of Health and NHS Regulations. Tooth Fairy Healthcare LTD will retain your records from consultations for a maximum of 30 years. In line with the NHS regulations the minimum time we will keep records will be 11 years (adults) or to the age of 25 years (children). Unless there is a regulatory or legal reason to retain personal data, we will delete personal data for patients who have not been active on our platform for 5 years.
We will only store or transfer your personal data in the UK. This means that it will be fully protected under the GDPR.
We contract with the following third parties to supply certain products and services. These include dental care, emergency care, payment processing and marketing. In some cases, those third parties require access to some or all of your personal data that we hold. We will NOT share medical records or personal data relating to any medical information you have given us.
If any of your personal data is required by a third party, as described above, We will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above.
9.1 In addition to your rights under the GDPR, when you submit personal data via our platform, you may be given options to restrict our use of your personal data. In particular, Tooth Fairy Healthcare LTD aims to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails, at the point of providing your details and by managing your account).
9.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.
You may access certain areas of our platform without providing any personal data at all. However, to use all features and functions available on our online platform you may be required to submit or allow for the collection of certain data.
If you want to know what personal data Tooth Fairy Healthcare LTD has about you, you can ask for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”. All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 14.
If you wish to have access to your records, this is within your legal rights. The right of access to records is available under the Data Protection Act or the Access to Health Records Act. There will be an administration charge to access for records, a discretionary fee of up to £10 can be charged and disclosure will take place as quickly as possible but in any event within 40 days of receipt of the signed patient authority (request).
If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.
Tooth Fairy Healthcare LTD will respond to your subject access request within 40 days of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date We receive your request. You will be kept fully informed of our progress.
All cookies used by and on our platform are used in accordance with current cookie Law.
Before cookies are placed on your computer or device, you will be shown a pop-up requesting your consent to set those cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of our platform may not function fully or as intended.
Certain features of our online platform depend on Cookies to function. Cookie Law deems these cookies to be “strictly necessary”. Your consent will not be sought to place these cookies, but it is still important that you are aware of them. You may still block these cookies by changing your internet browser’s settings, but please be aware that our platform may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
Our platform uses analytics services. Analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how our platform is used. This, in turn, enables us to improve our platform and the services offered through it.
In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
You can choose to delete cookies on your computer or device at any time, however you may lose any information that enables you to access our platform more quickly and efficiently including, but not limited to, login and personalised settings.
It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
To contact Tooth Fairy Healthcare LTD about anything to do with your personal data and data protection, including to make a subject access request, please contact the Platform Manager Dr Deepak Aulak: firstname.lastname@example.org
We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.
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